Transform or perish in the innovation economy...
I work with artists, arts nonprofits and businesses who seek creative solutions for sector growth and strategic positioning in the ever-evolving innovation economy. My expertise and vision are informed by over thirty years’ work in the arts and culture field.
Key project areas include:
Internet marketing and social media
Tech strategy and engagement
Audience development
Strategic partnerships
Program design
Ecommerce
Fundraising
The social and economic impact of the arts is changing the way the world thinks about business. New York City boasts a multi-billion-dollar cultural sector that stimulates the regional economy, for example. Arts and culture workers and organizations contribute to the vitality of neighborhoods and improve quality of life, by promoting creativity, alternative learning and problem-solving, fostering interconnectivity and wellness. This is more evident than ever with the popularity of innovation districts.
Creative entrepreneurs and organizations benefit from reimagining business structures and organizational blueprints as the creative economy merges with the innovation economy, where the combined power of the masses and influence of thought leaders takes precedence over yesterday’s models of success.
Technology and creative capital fuel this exciting growth, as seen in the publishing industry as more and more authors and creators go into business for themselves via ecommerce, equipped with new production and outreach platforms unavailable or nonexistent just ten years ago.
The arts and culture sector: artists, galleries, museums, and community-based organizations must integrate innovation practices to sustain growth in their respective fields and/or for their missions. This includes breakthroughs in fundraising, communications, and community engagement. Artists must take control of their brands and enterprises for what lies ahead, while business will need to leverage creativity and transformation to survive in the new economy.